Hello, and welcome to my blog. In the Upfront magazine, I read an article called “Celebrities for Sale” by Mark Bittman. The article covered how celebrities should be more thoughtful about which companies they make deals with, as many can cause dangerous problems.

Recently, Beyonce Knowles made a multi-year deal with Pepsi for $50 million. Like many other celebrities, she is lending her image to this company to endorse their product. But is what she is doing right? Soda and many other similar foods and drinks cause obesity and other related issues, yet she is encouraging others to consume it. She has no need for the money, either. Beyonce has donated to Michelle Obama’s Let’s Move campaign to get children to be more active, but she has also now put her face on a product that counteracts that campaign. Many other celebrities have also lent their image to similar companies.

 

I believe that this is not a wise decision. Celebrities shouldn’t endorse any products that can cause harmful and even life-threating conditions. Soda, for instance, isn’t real food.  It contains calories that don’t satisfy your appetite but instead lead directly to weight gain. Celebrities paint a picture saying that if you use this product, you can be as rich and glamorous as they are; this certainly isn’t true. They should think more before they sign a contract with a company whose decisions are affecting so many people negatively.

 

Picture: http://www.intelligentvending.co.uk/image/1/658/pepsi-can-330ml.jpg